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Marketing for tree-care companies – and nothing else

Grow your tree-care business – and turn every dollar into booked jobs.

ArboScale is the only marketing team that works exclusively with tree-care companies. We run every channel – Google, local search, reputation, retention – and measure success the way you do: in booked jobs, not clicks.

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✓ Free Growth Session to start· ✓ Live in 14 days· ✓ Keep your website – no rebuild, no lock-in· ✓ Tree care is all we do · TCIA & ISA member
Case study · spring 2026
Toronto tree-care company · Google Ads revenue ROAS 8×
March 2026$21K
May 2026$156K
$21K→$156K
Google Ads revenue, Mar → May
8×
return on ad spend

One real client, spring 2026 (unnamed) – measured to booked jobs in the CRM. Results vary by market; the target we manage every account to is a 3× return on ad spend.

Built by tree-care veterans· 10+ years in the trade· Thousands of companies served· TCIA · ISA · ASCA member
Sound familiar?

The phone goes quiet – and you can't see why.

Nearly every tree-care ad account makes the same handful of mistakes. They quietly burn budget and hide what's actually working.

📉

Quiet off-season

The schedule has gaps you can't explain once storm season ends – and no plan to fill them.

🗺️

Competitors own the map

Rivals sit above you in the map pack and search results, taking the high-intent calls.

❓

Spend without answers

Money goes to Google, Angi or a VA – but nobody can tell you the cost per booked job.

⏱️

Emergency leads lost

Storm calls go to whoever answers first. Without tracking, you never even see the misses.

Why ArboScale is different

Tree care is the only thing we do.

The agency pitching you also runs campaigns for dentists, roofers and law firms. We don't. Every play – per-service Google campaigns, storm-season budgets, the way we speak to a homeowner staring at a dead oak – is built for this trade, because it's the only trade we serve.

Click
someone searching for help
→
Call or form
tracked to its source
→
Estimate
a real opportunity
→
Booked job
the work that pays
↩ Most agencies stop measuring at the click. We optimize all the way to the booked job.

That's the difference between a vendor that reports clicks and a partner that fills your schedule. One trade, every channel, judged on the work that actually pays.

What we run for you

Every channel your growth needs, under one roof.

No piecing together a web of freelancers. One team, industry-native, accountable for the whole funnel.

🎯

Paid advertising

A campaign per service – removal, trimming, stump, emergency 24/7 – plus Local Services Ads, Meta, and budgets that flex with storm demand.

📍

Local SEO & reputation

Google Business Profile, map-pack expansion, citation cleanup, and compliant review generation – no gating, ever.

🌱

Organic SEO & content

Technical fixes, service and city pages, and authority blogs on the topics your customers actually search.

🖥️

Website & conversion

Message-matched landing pages, click-to-call, faster pages – so the traffic you pay for actually books.

🔗

Measured in booked jobs what sets us apart

We track every campaign past the click – to calls, estimates and booked jobs – so your budget follows what actually pays, not vanity metrics.

📊

Reporting & strategy

Interpreted monthly reviews (insight, not data dumps), weekly optimization with Slack access, and competitor watch.

See everything we do →

Why ArboScale

ArboScale vs. a typical tree-marketing agency

Everyone promises to make your phone ring. The difference is what happens after the click – and what you're left owning when the contract ends.

 
ArboScale
Typical agency
Measurement
Tracked all the way to booked jobs & revenue
Counts clicks and leads, then stops
Your website
Keep your site – we add fast landing pages
Mandatory rebuild, then a buyout to leave
What you own
You own every ad account and page, always
Accounts & site rented – you're locked in
Ad budget
Concentrated on your highest-intent channels
Spread thin across Nextdoor, Bing, Yahoo…
Reviews
Compliant – we never hide unhappy customers
Review-gating that risks your Google listing
Off-season
Spend and fees scale down in winter
Pay a peak retainer year-round
Local proof
Toronto-built, with real GTA tree-care results
US-based, no GTA or tree-care track record
Pricing
Plain CAD – budget never marked up
USD plus per-location and FX surprises

Every row reflects how marketing agencies actually pitch tree-care companies today.

Our story

Same roots. New canopy.

ArboScale comes from the team behind ArboStar – the software thousands of tree-care companies already run on. That's more than a decade spent inside this trade: the storm-season scramble, the leads that vanish behind a busy phone line, the jobs lost to whoever answered first. We watched great companies stay invisible online – so we built the fix. Same roots in tree care; a new branch built to do one thing: fill your schedule.

10+ years in tree care Thousands of companies served TCIA & ISA member

Start with the leads – keep your tools. A free Growth Session, then a plan that fits where you are today. No rebuild, no long contract, no being fenced into one vendor. We grow with you – and we plan to earn the next step, not lock you into it.

Book your free Growth Session
Start where you are

What size is your operation?

Every client starts with the same free Growth Session – then we match the plan to your stage.

Essentials Solo operator · under $500K / yr

Owner-operator running the saw and the books. Start with money already on the table.

  • Reactivate past customers
  • Generate reviews from completed jobs
  • Light retention plan – no big ad spend
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★ Most popular Growth Growing crew · $500K–$2M / yr

2–4 crews, already spending on marketing but flying blind. This is our core.

  • Every channel, managed and measured
  • Weekly optimization toward what books work
  • Every dollar measured to booked jobs
See the plans
Scale Established · $2M+ / multi-location

4+ crews going regional or pushing into commercial. Predictability and one accountable team.

  • Multi-location local SEO & capacity-synced spend
  • Commercial / B2B lead program
  • Named senior strategist + quarterly reviews
See the plans
Plans

Three ways to grow. One place to start.

Every plan starts with a free Growth Session – we'll point you to the right fit, and you can always move up. Here's the shape; the detail gets mapped to your business on the call.

Essentials
Solo operator · under $500K / yr
Custom quote at your Growth Sessionfee scales with your revenue stage
Starts with the onboarding audit – C$1,750, credited
  • Local SEO & Google Business Profile
  • Compliant review generation
  • Past-customer reactivation
Book a Growth Session
Growth
Growing crew · $500K–$2M / yr
Custom quote at your Growth Sessionfee scales with your revenue stage · + ad budget
Starts with the onboarding audit – C$1,750, credited
  • Everything in Essentials, plus:
  • Per-service Google Ads, done right
  • Full SEO + content engine
  • Booked-job tracking & live dashboard
Book a Growth Session
Scale
Established / multi-location · $2M+
Custom quote at your Growth Sessionfee scales with your revenue stage · + ad budget
Starts with the onboarding audit – C$1,750, credited
  • Everything in Growth, plus:
  • Multi-location local SEO
  • Commercial / B2B lead program
  • Named senior strategist + quarterly reviews
Book a Growth Session

Ad budget is paid directly to Google / Meta – never marked up, no surprise per-location fees. Keep your website and accounts – no rebuild, no lock-in. Quoted in CAD; your free Growth Session maps the exact fit.

Compare all plans →

From our founder
“I spent years watching brilliant tree-care companies do great work and still lose jobs to whoever showed up first online. We fixed how the trade runs its business – ArboScale is how we fix the way it grows: marketing built for this work, measured in real booked jobs, not clicks.”
– Founder & CEO, ArboStar + ArboScale
Proof

What happens when tree-care marketing is done right.

We agree a measurable target with every client up front, and report against it every month. Here's what we hold ourselves to:

3×
return on ad spend – the target we manage to
−15%
cost per lead in the first 90 days – our commitment
14
days from signed to live
100%
of spend tracked to booked jobs in the CRM
Client quote – pending approval
“We finally know which work pays – and the phone hasn't stopped.”
– owner, GTA tree-care company

Read the full case study →

The differentiator

Every dollar tracked to a booked job.

No inflated projections, no vanity metrics. We connect your ad accounts to your CRM – closed-loop attribution – so every campaign is judged on the jobs it actually books, and your budget follows the work that pays. Your free Growth Session shows you exactly how it would work on your accounts.

Book your free Growth Session

Start risk-free

The risk is on us, not you.

Free Growth Session

See the gaps and the plan before you spend a dollar.

No rebuild, you own it all

Keep your site and every account – nothing held hostage.

No long lock-in

Month to month after the initial term. We earn the next one.

A measurable target

Agreed up front, reported every month – not a vague promise.

Not ready for a plan yet?

Start small. See the proof first.

You don't have to sign up for anything to find out where your marketing stands. Start free, go deeper if it's useful – and if you join later, the audit pays for itself.

Step 1 · Free

Get your free marketing snapshot

Enter your website and get an interactive dashboard: search rankings, local-pack coverage, citations, Google Business Profile health and site basics – with your local competitors tracked.

Snapshot delivered within 24h – no call required, no strings.

Step 3: pick your plan at your free Growth Session – the C$1,750 audit comes off your first invoice. Compare the plans →

Onboarding

Signed to live in 14 days.

No three-month ramp. You approve the strategy before a dollar is spent.

Day 1–2
Discovery – we dig into your accounts and market.
Day 2–3
Strategy & build – you approve before launch.
Day 5–8
Landing pages, tracking & call rails stood up.
Day 9–12
Launch & calibrate – conservative bids, daily monitoring.
Day 13–14
Weekly optimization rhythm + live dashboard.
Start here

Book your free Growth Session.

A free 30-minute call. We'll look at where your leads come from today, where the budget's leaking, and the two or three plays that would fill your schedule fastest – then point you to the right plan. No cost, no obligation.

Come with questions; leave with a game plan.

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